PPC management
Genesis Web Services is a PPC agency that manages paid campaigns where your customers search, scroll and ask: Google Ads, Meta Ads and the new ChatGPT Ads. Every campaign is built around one number: your cost per qualified enquiry.
Our three core platforms
Each platform reaches people at a different moment. We decide where your budget will work hardest, then manage everything together with one budget and one clear monthly report.
Search intent
Be the first business people see when they search for exactly what you offer, across Google Search, Maps, Shopping and YouTube.
Social demand
Facebook and Instagram campaigns that reach the right people by interest, location and behaviour, with creative that stops the scroll and turns interest into enquiries.
New: AI search
Sponsored placements shown beneath ChatGPT answers when people ask for recommendations. A brand new channel, still in beta, where early advertisers face far less competition.
Not sure which platform suits you? We will recommend the right mix after a free audit.
We work with businesses in the UK and worldwide that want a steady, measurable flow of new customers.
Trades, professional services and local service providers who need calls and quote requests, not just clicks.
Online shops that need profitable Shopping and Performance Max campaigns with a clear return on ad spend.
Firms with longer sales cycles that need qualified leads from Google Search and Meta lead campaigns.
Compliant campaigns that respect advertising rules and focus on booked consultations.
Good PPC should feel predictable. We show you exactly what each pound of ad spend is producing, then keep improving it month after month.
A transparent, step-by-step process, so you always know what is happening with your budget and why.
1
We review your account or market, tracking, competitors and landing pages, and show you where budget is being wasted.
2
We agree goals and budget, then set up conversion, call and form tracking in GA4 and the ad platforms.
3
Keyword research, campaign structure, ad copy, assets and audiences, with landing page recommendations.
4
Campaigns go live with sensible bids and close monitoring during the first days.
5
Search term reviews, negative keywords, bid and budget changes, and ad testing.
6
Clear results, cost per lead and next steps, plus a call to review whenever you want one.
No long promises or vanity metrics. Just certified expertise, honest reporting and campaigns built to make a profit.
Every business needs something different, so we do not use one-size-fits-all packages. Your costs come in two simple parts, both agreed with you before anything goes live.
Paid directly to Google, Meta, OpenAI or any other platform from your own account. You choose the amount and can change it at any time.
Based on your requirements, such as platforms, number of campaigns and landing pages. Quoted after a free audit, with no hidden mark-ups.
Both bring customers from search, but they work differently. Many of our clients use PPC for immediate enquiries while SEO builds long-term visibility.
| PPC advertising | SEO | |
|---|---|---|
| Speed | Visible within days of launch | Builds over three to six months |
| Cost model | Pay for each click, plus management | Monthly investment, no cost per click |
| Control | Precise control over audience, budget and timing | Less direct control, driven by relevance and authority |
| Longevity | Traffic stops when the budget stops | Rankings keep working long term |
| Best for | Launches, offers, seasonal demand and testing | Sustainable growth and AI search visibility |
Organic, local and AI search visibility that keeps working when ad budgets pause.
Fast, trustworthy clinic websites built to turn ad clicks into booked consultations.
It depends on how competitive your market is and how many enquiries you want. After a free audit we look at typical cost per click for your keywords and recommend a starting budget that can produce meaningful data within the first month. You stay in full control and can change it at any time.
Most campaigns start generating clicks within a few days of going live. The first four to eight weeks are used to gather data and refine targeting, after which cost per lead usually improves and becomes more predictable.
Yes. We audit your current campaigns, conversion tracking and landing pages, fix wasted spend quickly, then restructure where needed without losing the history that helps performance.
Yes. We are based in Tunbridge Wells, Kent, and manage campaigns for clients in the UK and around the world. Everything is handled remotely, with calls and screen-share reviews whenever you need them.
Yes. Clinic advertising has strict rules, including restrictions on promoting prescription-only medicines. We build compliant campaigns that focus on consultations, treatments that can be advertised and your expertise.
Not quite. PPC (pay-per-click) is the umbrella term for advertising where you pay for clicks or views rather than a fixed fee. Google Ads is the biggest PPC platform, and Meta Ads and ChatGPT Ads work in a similar way, letting you pay per click or per thousand impressions.
ChatGPT Ads are sponsored placements from OpenAI that appear beneath ChatGPT answers, clearly labelled and kept separate from the answer itself. They are shown to logged-in adult users on the free and Go plans, and can be bought per impression or per click. The platform is still in beta, so formats and targeting are changing quickly, and we keep clients up to date as it develops.
They suit businesses whose customers ask ChatGPT for recommendations, such as service providers, software companies and online shops. OpenAI does not currently show ads alongside health-related conversations, so for aesthetic and medical clinics we usually focus budget on Google and Meta. After a free audit we will give you an honest recommendation either way.
A monthly summary of spend, clicks, conversions, cost per lead and return on ad spend where relevant, with plain-English notes on what changed and what we are doing next.
Tell us about your goals and we will review your account or market, show you where the quick wins are and quote a clear monthly fee.
A digital agency based in Tunbridge Wells, Kent, helping businesses worldwide with SEO, AI search optimisation (GEO and AEO), website design and paid advertising, plus dedicated growth services for aesthetic clinics.
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